We’ve recently completed a new integration with Canopy on our portal to help movers get rent ready with a Canopy RentPassport and provide you, our letting agents, with valuable pre-qualified leads.
We first partnered with Canopy in 2021 and this latest integration of Canopy to our site follows on from the launch of our innovative MyPlace consumer dashboard in February. If you’re a letting agent who’s signed up to Canopy through our partnership you can benefit from our latest integration.
If you’re signed up to Canopy, when a mover fills out a lead form for your rental properties listed on our portal, they’ll be prompted to create a RentPassport. The RentPassport allows them to share important information with you such as income, credit history and rent payments to qualify them as a serious applicant. If the consumer ticks the option to create their RentPassport their details will be shared with Canopy who’ll be in touch via email to complete the process. The mover will then be given the option to share their RentPassport with you as the letting agent, further qualifying the lead.
As well as being given the option to create a RentPassport when filling out a lead form, movers can also use the get “Rent Ready” feature on their MyPlace dashboard to stand out from the crowd when enquiring about properties of interest. To become Rent Ready via their MyPlace dashboard, users will be prompted to create a Canopy account and complete a RentPassport. Once a RentPassport is created and the renter is Rent Ready, here at OnTheMarket we’ll be able to recognise this and rather than being prompted to create a RentPassport as part of filling out lead forms, the mover will be asked if they’d like Canopy to share their existing RentPassport with you, the agent, straight away with their lead.
As an OnTheMarket agent, you can also access a link via OnTheMarket Expert to be easily directed to Canopy HQ where you’ll be able to open RentPassports that have been shared by consumers to make it easier for you to access the information when needed. Visibility of which potential renters have a RentPassport will also help you identify your most highly qualified leads to support you when prioritising enquiries.
Commenting on our latest integration with Canopy, our Chief Executive Officer, Jason Tebb, said: “As part of our aim to engage serious property seekers and connect them with our agents, the evolution of our relationship with Canopy will allow us to connect the most rent ready applicants with our letting agents. Giving movers the opportunity to add this extra layer of pre-qualification to their enquiries will help our agents identify their strongest leads, while also helping our consumers get best prepared to secure their next rental property. We remain committed to differentiating our offering with fresh solutions for agents and we are proud to be enhancing the moving process for our renters.”
Chris Hutchinson, Chief Executive Officer at Canopy, says: “Through our partnership with OnTheMarket to date, we’ve been able to solve key pain points for both agents and renters. Expanding on that success and acknowledging the challenges that exist in this current rental market, our partnership is uniquely placed to launch a true pre-qualification offering that enables agents to focus their time on their strongest leads and allows renters to see how they look to the property industry, empowering them to put their best foot forward. Our focus is on creating propositions that benefit all sides of the rental market and this is a clear example of that ambition.”
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