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Cookie policy

Strictly necessary cookies

Cookie Purpose Persistent or Session
onthemarket Authentication cookie to verify a visitor session

Performance cookies

These cookies collect information about how visitors use our site, for instance which page is viewed most often, and if error messages are seen. These cookies don't collect information that identifies a visitor. All information that these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.

Like most websites, we use analytics software, such as Google Analytics. This software gathers anonymous data relating to how our site is being used and then provides us with aggregated visitor statistics, number of page views etc. We supplement this data with our own analytics, which allows us to do more in-depth analysis of how people use our site. We feel that this information is vital to us, helping us to make the site as easy to use and useful as possible.

We regularly add new features and change existing features to make the site work as well as possible, and to make the experience as helpful as possible to all parties (we care about the experience all of our users get!) To ensure that the changes we make are useful, we test variants of these changes across our site, reviewing data from our analytics system to see what works best. The cookies below allow us to do that.

Cookie Purpose Persistent or Session
otm-tracking Tracking cookie used to track page views Persistent
_ga Tracking cookies set by Google Analytics as detailed above Persistent

Third Party Cookies

OnTheMarket.com uses third-party cookies (such as the DoubleClick cookie) to inform, optimise and serve ads based on a user's past visits to our website.

To improve the experience of our users and to help us evaluate the performance of our website, we use data from Google's Interest-based advertising with a Google Analytics tool. Such data includes such factors as age, gender and interests.

We use this same information in building remarketing lists to serve relevant digital advertising via the Google Display and Adwords Networks, and we use insights about our users to refine our campaign strategies. Further information of Google’s tracking can be found here http://www.google.com/policies/technologies/ads/

If you wish to opt out of Google Analytics’ tracking, you can do so here https://tools.google.com/dlpage/gaoptout/

LocalStorage

In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default for the future. All local storage is persistent, with no expiry.

Name Purpose
UserCollection* A list of recent user ids
UserRecentSearches* Stores your recent searches
AcceptCookies* Lets us know that you have accepted our cookie policy so that we know not to show the message again