Property Blog and News / OnTheMarket extends sponsorship deal with talkSPORT

OnTheMarket extends sponsorship deal with talkSPORT

6 September 2023
Natasha Afxentiou
Senior PR & Content Executive

We’re pleased to announce we’ve extended our sponsorship agreement with leading sports radio station, talkSPORT which will see us continue our Premier League airtime partnership with the station for a fourth consecutive year. 

Our renewed deal covers the entire 2023/2024 football season, during which a minimum of 97 matches will be broadcast across talkSPORT online, via their app and radio station. As part of the sponsorship package, OnTheMarket will be promoted in five advertorial slots per live Premier League game across the season as part of our marketing push for this year.   

During these slots, we’ll focus on promoting our instant online valuation tool to encourage listeners to get a valuation and a no-obligation agent valuation from a range of selected local agents if they wish. 

By renewing our sponsorship package with talkSPORT, we’ll continue our drive to reach and engage serious property seekers on a national scale. 

Jason Tebb, Chief Executive Officer of OnTheMarket, comments: “I’m delighted to be continuing our relationship with talkSPORT as one of their Premier League airtime partners for the new football season. I know many of our agent customers enjoy listening to the radio station between viewings, so it’s incredibly exciting to be promoting their portal across a channel they themselves are engaged with alongside millions of sports fans. 

We are continuing our efforts to build awareness of our instant online valuation tool as part of our ongoing consumer engagement strategy to attract serious property seekers to our site and connect them with our agents. Our continued association with talkSPORT is an integral part of our efforts.” 

James Roberts, Head of Business Development at talkSPORT, says: “talkSPORT are delighted to continue partnering with for the fourth consecutive year. The Premier League is the biggest domestic league in world football and we are delighted to be putting at the heart of our action again. 

This season talkSPORT will deliver over 100 exclusive live commentaries of The Premier League, reaching over seven million football loving adults across the UK. With all of the pre-match build up, live commentaries and post-match analysis, talKSPORT really is the home of football.”      

Nigel Robinson, Client President at EssenceMediacom, adds: “We’re delighted the premier league partnership continues into the 2023/2024 football season. TalkSPORT’s comprehensive and up-to-date coverage of the Premier League and other major football leagues is the ideal platform for OnTheMarket to communicate that they provide the latest and most desirable properties 24 hours before they appear anywhere else. We are excited to have played a key role in bringing this successful partnership to life and ensuring it continues to benefit both brands.”