Property Blog and News / How we’re helping agents to generate revenue from their partnerships

How we’re helping agents to generate revenue from their partnerships

We’ve  become the first major UK portal to allow agents to promote their revenue generating partnerships on listing pages, unlocking the possibility of generating additional revenue beyond the initial property sale.

Agents who purchase our Activator product can now have control over four pieces of OnTheMarket ‘real estate’ on each one of their listings. A full-length banner, a mid-page unit (MPU) banner, a branded mortgage calculator and an additional ‘mortgage options’ link can now all be used to direct property seekers to an agent’s chosen ancillary revenue partners.

Above: An example of some of the ‘real estate’ agents will have full control of on their listing pages

In addition to being able to use the product to promote their chosen mortgage broker, agents can also showcase other preferred partnerships related to essential products associated with the home moving journey, such as with other financial services and conveyancing.

OnTheMarket has negotiated deals for agents to secure their own mortgage and conveyancing partners where there is no existing relationship with a third-party provider already in place. A consumer referral partnership was secured with London & Country Mortgages (L&C) in June, with the intermediary featuring in the available spaces on property listings for agents without their own preferred provider. Likewise, if an agent does not have its own conveyancing solution, AVRillo Conveyancing will be recommended, after joining L&C last month as the second firm to feature on the portal’s umbrella brand, OnTheMarket Money.

OnTheMarket agents will be able to earn fees for any sale, purchase, or combined sale and purchase from their vendors or buyers that are referred to the legal firm in the near future. The award-winning legal firm will also provide consumers access to conveyancing services via on site placements.

The changes are aimed at making OnTheMarket a revenue generating platform, rather than just an advertising portal, to help agents expand their income streams.

Jason Tebb, Chief Executive Officer of OnTheMarket, comments: “We’re committed to ensuring our agents are at the forefront of everything we do in order to support their businesses with fresh and innovative solutions. The update to our Activator product gives agents more of a say over what appears on their listings, which is something other major UK portals either can’t, or won’t, do and it gives them much more control over how they promote their partnerships to nurture additional revenue streams.

This is another step in our evolution towards becoming a ‘one stop shop’ technology company that provides services for agents and consumers, across the entire property ecosystem. We will continue to develop meaningful ways to facilitate consumer interaction opportunities for agents by providing tools to help make the home moving process easier and more straightforward. Our goal is to help our agents expand their opportunities to grow their multiple income streams, making OnTheMarket a revenue generating platform.”

Speak to your BDM to find out more about how Activator can help you promote your partnerships and grow your revenue.