OnTheMarket Chief Executive, Jason Tebb, is joined by industry stalwart Peter Rollings on the latest episode of OnTheRecord. The former Managing Director of Foxtons and Chief Executive of Marsh & Parsons sat down to discuss how estate agencies must balance moving with the times with retaining their ‘core fundamentals’ to be successful in today’s climate.
Some of the most successful estate agency brands have established a very clear purpose that transcends their commercial aspirations. Creating lasting brand loyalty amongst customers, who may only transact once or twice in their lifetimes, requires a clear purpose and identity. What the agency actually stands for will have as much, if not more, influence in the choices consumers make over shiny new processes, frameworks, tools, and concepts. Despite this, we asked Rollings if he felt agencies are now pursuing innovation at the expense of cultural tenets, with the former Foxtons head outlining the dangers of abandoning identity in pursuit of the next cool idea.
Rollings also discussed his time at Foxtons and M&P, past mistakes and successes in his career, offering his take on the self-employed model and outlining the challenges of breaking into the elite tier of estate agencies.
You can download episode three of the second season of the OnTheRecord podcast here or stream directly below:
