OnTheRecord: The power of personal branding

In the final episode of the first season of the OnTheRecord podcast, OnTheMarket Chief Executive, Jason Tebb, is joined by ‘Mr Superprime’, Daniel Daggers, to discuss the importance of personal branding in the property industry.

A strong brand identity, in any sector, allows a company to promote its key messages and reach out to customers more effectively than without one. But what about branding for estate agents, rather than just agencies? Should an agent focus on a personal brand as well as company channels and does a preference either way really make a difference? Daniel shares his experiences as a former Partner of Knight Frank’s Private Office and founder of his current business, DDRE Global, explaining how innovations in technology are impacting the way personal branding is approached in real estate.

Daniel is well known for his early adoption of social media to promote properties using his own personal brand. So what does the future hold for how property professionals use emerging digital channels to build their own profiles?

Daniel, also talks about is hobbies and interests away from work, his recent experience competing in the Maccabiah Games, shares insight into the greatest challenges of his career and offers advice for the next generation of agents.

You can download episode seven of our OnTheRecord podcast here or stream directly below:

Alternatively you can read the full transcript of the discussion here.