OnTheMarket has entered the Build-to-Rent (BTR) market, launching a new offering aimed at supporting advertisers with a dedicated listings service to make their communities stand out and bring competition to the portal sector.
As part of an OnTheMarket Build-to-Rent membership package, members will be assigned a dedicated Account Manager providing regular support and quarterly face-to-face meetings as we continue our commitment to listening to our customers to help elevate their brands.
Members who subscribe to the service will also have access to OnTheMarket Expert which will allow them to use a wealth of rental tools to provide their business with data, market trends and local insights that can be used alongside Sprift Market Appraisal Guides to support new business growth.
Mitch Hammond has been brought on board to launch the new service, taking responsibility for strategic sales leadership in addition to developing a BTR sales team. Currently the likes of Cortland and Populo Living are listing their BTR communities with us, with a number of operators expected to join in the near future across a range of different subsectors.
Mitch joins as Build-to-Rent Manager, with a wealth of experience in the property industry and having spent over six years at Foxtons where he ended his tenure as Build-to-Rent Business Development Manager. He also spent time with The Ringley Group as Head of Mobilisation and Strategic Leasing, where he assisted with the growth and expansion of new business.
Hammond comments: “I’m delighted to have joined OnTheMarket at such an exciting time for the business and firmly believe the new offering can follow the success our New Homes department has enjoyed in recent years.
As the Build-to-Rent market continues to go from strength to strength across the UK, we have a real opportunity to add value to our customers and bring much needed competition to the sector. Our commitment to fair and sustainable pricing will provide agents, developers, and operators with a fresh option to promote their properties and communities to residents.”
Jason Tebb, President of OnTheMarket, adds: “Mitch brings with him a rich background and knowledge of the Build-to-Rent sector which will prove to be invaluable as we grow this new service.
He joins at a pivotal time for business, with the acquisition by CoStar Group accelerating our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.
As with the other sectors we are involved in, fair and sustainable pricing sits at the core of our Build-to-Rent offering. Estate agents, developers and operators now have an alternative product that brings real competition to a growing market.”
