Livingstone Property - Leicester

LIVINGSTONE. THE BRAND STORY.

Livingstone (pronounced Liv-ings-tone) is the newly created name for Leicester Lettings Co.

The name is made up of two key parts – Living, representing the dwelling of professionals, families and students within their chosen home – and Stone, representing the structure and security of those dwellings.

Our organisation focuses on letting properties within the Clarendon Park, Knighton and Stoneygate neighbourhoods and many of the homes within this area are Victorian. The Victorian designed properties retain many of the beautiful and thoughtful original features, including the famous and widely preserved Victorian tiled floors. It is this flooring that originally inspired the Livingstone brand as one of the distinctive patterns is titled Livingston as a way of recognising its design and configuration. It is this design that has been used to inspire the Livingstone branded shape that can be seen on our signage and across all communications within our business. The E (to make stone) was added to the original pattern title (Livingston) to give us the name Livingstone.

The distinctive Livingstone Red is a homage to the red of Leicester Lettings Co., but with a stronger hue that takes its inspiration from the original Victorian tile colours.

Livingstone Lettings & Property Management is in fact exactly the same legal entity and company as Leicester Lettings Co., but with a new name, a new identity and a brand that is befitting to the direction and vision of the organisation for 2015 and beyond.