OnTheRecord: What’s in a Lead?
In the third episode of our new OnTheRecord podcast, OnTheMarket CEO, Jason Tebb, is joined by Iain White, estate agency consultant, coach and mentor, as well as founder of the innovation collaboration group (ICG), to discuss how agents can get the most our of their lead strategy.
The discussion focuses on the age old ‘quantity or quality?’ lead debate that rages on in every sector as well as estate agency. In the current low-stock property environment, lead generation is even more important that it has ever been, as agents scramble to find properties to market, while demand continues to outstrip supply. Jason and Iain debate on how agents can get the balance right when nurturing leads.
Iain shares his observations of how many well-known property firms he interacts with are approaching the management of their leads. In addition, the industry stalwart also sheds some insight into a career that spans three decades, including over 20 years at Romans, where he was a key part of their growth strategy, as well as his successful years at Countrywide.
You can listen to the third episode of our OnTheRecord podcast below.