OnTheMarket launches new TV series ‘Finding The Cornish Dream’ with Channel 4
OnTheMarket has partnered with MediaCom UK, Flicker Productions and Channel 4 to create ‘Finding The Cornish Dream’, a three-part observational TV series.
The new TV series follows the stories of Cornish estate agents as they take prospective buyers through a selection of dream houses in Cornwall and addresses some of the local narratives around local homeowners struggling to buy and the aspirational buyers moving to the coast.
The three-part series showcases the natural beauty of Cornwall, with its incredible properties and stunning vistas, whilst telling the diverse and complex stories of its inhabitants. It also highlights the important role local estate agents play in guiding sellers and buyers through the potential pitfalls and stumbling blocks of the property transaction process.
Throughout the series, a number of OnTheMarket agents are featured including Webbers, Marshalls, and Lodge and Thomas, to name just a few!
Jason Tebb, Chief Executive Officer of OnTheMarket, comments: “We are very pleased to be working with our creative partners on ‘Finding The Cornish Dream’, as it’s a series that shines a light on the real stories behind the biggest financial decision of many peoples’ lives, which is of course moving home. While the stunning homes and beautiful Cornish backdrop might catch the eye, as we always say, property is a people business and it’s the personal journeys of the home movers and agents who really steal the show.”
Katherine Marlow, Senior Branded Entertainment Lead at Channel 4, comments: “It’s been hugely rewarding to partner with OnTheMarket on their first TV branded entertainment partnership and bring this beautiful new series to life. With its stunning homes and booming property market, Cornwall serves as the ideal location to help promote the brand’s values on air and across our wider, collective platforms.”
Jason Tebb concludes: “Following our major website and brand refresh at the end of last year, we’re proud to do things differently and our involvement in the series is a major next step forward for us as we increase our brand awareness among consumers and champion some of the best local agents in the industry.”
The first episode of the three-part series is available to steam free on All 4. The following episodes will be on Saturday 3 September and Saturday 10 September at 5:30pm on Channel 4, or you can stream them on All 4.
Catch up on Finding The Cornish Dream here: https://www.channel4.com/programmes/finding-the-cornish-dream