For many Gen-Z (people born between 1997 and 2012) first time buyers, purchasing a property can feel more challenging than ever. Rising house prices and higher everyday costs mean today’s young buyers will likely face a very different property market from previous generations.
Yet despite these challenges, home ownership remains a major aspiration.
The latest generation of buyers are entering the market with clear priorities that reflect their values, lifestyles and financial realities. While affordability remains the biggest factor, many Gen-Z buyers are also prioritising energy efficiency, flexible spaces and locations that support a balanced lifestyle.
So, what do Gen-Z buyers want from their first home?
1. Affordable homes remain the biggest priority
It’s no surprise that affordability would top the list for most first-time buyers.
Many Gen-Z buyers are spending longer saving for deposits while balancing rising rental costs and everyday expenses. As a result, they may be prioritising value over prestige when choosing where to buy.
Rather than focusing solely on major city centres, many young buyers are exploring:
- Areas with longer commute times
- Smaller cities
- Regeneration areas
- Emerging property hotspots
For many, securing a home that fits their budget is more important than purchasing in their ideal location.
2. Energy-efficient homes are growing in demand
Studies show energy efficiency has become one of the most important criteria for younger homebuyers.
As a generation that places significant importance on sustainability, younger buyers are looking for homes that offer both environmental and financial benefits.
Features that attract Gen-Z buyers include:
- Strong EPC ratings
- Solar panels
- Heat pumps
- Double or triple glazing
- Modern insulation
- Smart home technology
While reducing carbon emissions is important, lower energy bills are the cherry on top, helping to drive purchasing decisions.
Homes that are cheaper to run can help buyers manage ongoing costs and can then make homeownership more affordable in the long term.
3. Flexible space is essential for hybrid working
Remote and hybrid working have transformed housing priorities across the UK over the past 6 years.
Many young professionals now expect to work from home at least part of the week, creating demand for properties that can serve multiple functions.
Popular features include:
- Spare bedrooms that can double as offices
- Dedicated workspaces
- Open-plan layouts
- Multi-purpose rooms
- Strong broadband connectivity
This could mean that rather than square footage, Gen-Z buyers might prefer homes that adapt to changing lifestyles.
4. Outdoor space still matters
Access to outdoor space will remain to be highly desirable among many first-time buyers and Gen-Z are no different
Whether it’s a private garden, balcony, terrace or nearby park, outdoor areas have become an important consideration when choosing a home. In fact, it’s regularly the most popular ‘Keyword’ used in our online searches.
Gen-Z buyers regard outside space useful for a range of activities, including:
- Relaxation and wellbeing
- Socialising with friends and family
- Remote working breaks
- Exercise and recreation
Even smaller outdoor areas can significantly increase a property’s appeal.
5. Connectivity is non-negotiable
As the first generation to grow up fully immersed in digital technology, Gen-Z expects strong connectivity wherever they live.
Fast and reliable internet is no longer viewed as a bonus feature, it’s a necessity.
Connectivity priorities can include:
- Fibre broadband availability
- Good mobile signal
- Access to public transport
- Easy commuting options
Properties that support both remote working and social connectivity are becoming increasingly attractive to younger buyers.
And it’s not just about online connectivity, Gen-Z want quick and easy access to people and places, with excellent public and private transport options.
6. Move-in ready homes appeal to first-time buyers
While many Gen-Z buyers are inspired by the home renovators they see on social media, many want the ease of a turn-key property, ready to move in as soon as possible.
After saving for a deposit and navigating the buying process, additional renovation costs can feel overwhelming.
As a result, many first-time buyers can favour:
- Newly built homes
- Recently renovated properties
- Modern kitchens and bathrooms
- Energy-efficient upgrades
- Properties with low maintenance requirements
Move-in ready homes can offer greater financial certainty and fewer unexpected expenses, essential for those prioritising their budget. And with New Build homes, many developers offers attractive incentives such as deposit contributions, stamp duty contributions and furniture packs.
7. Community and lifestyle influence location choices
For Gen Z, a property’s location is about more than commuting distance.
Young buyers increasingly consider whether an area matches their lifestyle, values and long-term goals.
Factors influencing purchasing decisions include:
- Walkability
- Green spaces
- Local cafés and restaurants
- Independent businesses
- Fitness facilities
- Community atmosphere
Many buyers may be willing to move slightly further from major cities if it means securing a home in an area that offers a better quality of life.
8. First-time buyer schemes can help bridge the gap
With affordability remaining a key challenge, many Gen-Z buyers are exploring support schemes that can help them achieve homeownership.
Options available to eligible buyers include:
- Shared ownership
- First homes schemes
- Mortgage guarantee scheme
- Regional home buying initiatives
- Developer incentives
- Family-assisted mortgage products
And studies show that the ‘bank of mum and dad’ is playing an increasing role in helping Gen Z’s secure a property.
Understanding the support available can help aspiring homeowners take their first steps onto the property ladder. Learn more with our 2026 guide to home buying schemes.
Frequently asked questions about Gen-Z first home buyers
What is most important to Gen-Z when buying a first home?
As with most buyers, affordability is typically the biggest factor, with energy efficiency, flexible living space, broadband connectivity and access to local amenities also influencing their buying decisions.
Do Gen-Z buyers prefer new build homes?
Many do. Modern new-build properties often offer energy-efficient features, lower maintenance requirements and move-in ready interiors that appeal to first-time buyers.
Is sustainability important to Gen-Z homebuyers?
Yes. Energy-efficient homes with lower running costs and environmentally friendly features are increasingly attractive to younger buyers.
Are Gen-Z buyers willing to move away from cities?
Many are prioritising value for money and lifestyle benefits over city-centre locations, leading to greater interest in commuter towns and regional property hotspots.
The future of first-time home buying
Gen-Z is reshaping expectations around what makes a home desirable.
While affordability remains central, young buyers are also looking for properties that support flexible working, sustainable living and long-term financial wellbeing.
As housing needs continue to evolve, the homes that combine energy efficiency, connectivity and lifestyle benefits are likely to remain among the most sought-after properties on the market.
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